Big Matthew & SAINt JHN Front HUGO Spring ’22 Campaign

" data-image-caption=" Rocking a HUGO tee, Big Matthew fronts the brand’s spring-summer 2022 campaign. " data-medium-file="https://www.thefashionisto.com/wp-content/uploads/2022/01/HUGO-Campaign-Spring-Summer-2022-004.jpg" data-large-file="https://www.thefashionisto.com/wp-content/uploads/2022/01/HUGO-Campaign-Spring-Summer-2022-004.jpg" title="Big Matthew & SAINt JHN Front HUGO Spring '22 Campaign" />In its spring-summer 2022 campaign #HowDoYouHUGO, HUGO employs a dramatic red and white color palette. The rappers Big Matthew and SAINt JHN are the faces of the German brand’s new advertisement, which just launched. SAINt JHN makes the occasion even more memorable by sharing the limelight with his girlfriend, model Adut Akech, who appears alongside him. HUGO Spring/Summer 2022 Campaign Mikael Jansson captures... [Read More]
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